Content and social
AI agent that creates, publishes and advertises
It generates the asset, writes the copy, publishes to Facebook and Instagram and builds the ad campaigns on Meta. You approve before anything goes out, and before anything spends.
What does an AI agent for social media do?
An AI agent for social media does the work that gets stuck between the idea and the post: it writes the copy in your brand voice, generates the image and publishes to Facebook and Instagram, as a post, carousel, story or reel. With advertising connected it also builds Facebook and Instagram campaigns, including ads that open a WhatsApp chat on your number, and leaves them paused until you approve them. At Meteor that work is shared by three Mets included in every workspace: Feed writes and publishes, Design creates the asset and Marketer runs the ads.
Feed, Design and Marketer at a glance
- What it does
- Feed writes the copy and publishes what you approve on Facebook and Instagram, Design generates the image and Marketer builds the Facebook and Instagram campaigns, which start paused.
- Systems it works on
-
- Facebook and Instagram (7 tools)
- Replicate (4 tools)
- Meta Ads (12 tools)
- WordPress (17 tools)
- Webflow (16 tools)
In total, 56 real tools across those connectors, counted from the public capability registry. It uses the ones from the systems you connect.
- What triggers it
- A request from you, from its section or from the chat. It publishes what you approve, and no campaign spends until you turn it on.
- AI level
- You choose each Met’s level: Ágil, Brillante or Genio. All three come with every plan and their usage is billed as Energy. How billing works
- What it does not do
-
- It does not publish without your approval or turn a campaign on by itself.
- The Publications section, with its content grid and calendar, is enabled per account.
- Replying to comments on your posts is not included by default; if it matters to you, we review it in the demo.
- Google campaigns are not promised: if your advertising lives on Google, we review it in the demo.
Has publishing become the bottleneck?
The asset waits for the designer, the copy waits for someone to write it, and the post waits for a gap in someone’s day. The calendar slips, the accounts go quiet, and the campaign someone meant to build is still not built.
From the idea to the published post, and to the campaign running
Your Mets generate the image or the video, write the copy in your brand voice and publish to Facebook and Instagram: posts, carousels, stories and reels. And with advertising connected they build the Facebook and Instagram campaigns, leave them paused for you to review, and tell you afterwards what they spent and what they brought in. They handle several accounts if you run several brands.
Before and after
From the same old bottlenecks to a real advantage
The creative asset is always what holds the post back.
Generates and edits the image or the video from your brief.
Writing the copy for each piece eats the morning.
Drafts the text in your brand voice, ready to review.
Publishing by hand on every network and in every format.
Publishes to Facebook and Instagram (posts, carousels, stories and reels) from one place.
Several brands or clients, and one person publishing.
Multiple accounts connected in the same workspace.
Nobody knows how many posts the account has left today.
Checks the account’s publishing limit before scheduling.
Building a campaign takes an afternoon of tabs and dashboards.
Builds the whole Facebook and Instagram campaign from the chat and leaves it paused for you to review.
Checking how the ads are doing means opening the ads manager.
You ask what it spent and what it brought, and pause what is not working there.
What it does
Ready for the routine work and the hard cases
Creating the asset
- Generates images from your brief
- Edits images you already have
- Generates short videos
- Writes the copy in your brand voice
Publishing on Meta
- Facebook posts
- Instagram images and carousels
- Stories
- Reels
Advertising on Meta
- Facebook and Instagram campaigns, with their targeting
- Ads that open a WhatsApp chat on your number
- Estimated budget before you turn it on
- Spend, clicks and results without opening the ads manager
Several brands, one place
- Multiple Facebook and Instagram accounts connected
- Publishing limit check per account
- Human approval before anything goes out, and before it spends
- A record of everything published
Tasks this Met runs
Content Feed publishes end to end
Each one with its steps, the tools it uses at every step and what it does not do.
Content and publishing
Change your Sanity site's opening hours or a price with a WhatsApp message
How do I change my Sanity page's opening hours or a price without opening the editor?
Social
- Starts:
- when the customer writes
- Steps:
- 6, with 6 real tools
- Needs:
- Sanity
Content and publishing
Change a promotion's text or price on your Storyblok site from WhatsApp
How do I change a promotion on my Storyblok site by sending a WhatsApp message?
Social
- Starts:
- when the customer writes
- Steps:
- 6, with 5 real tools
- Needs:
- Storyblok · Meteor CRM
Content and publishing
Change a promotion on your Prismic site on WhatsApp and leave it ready for review
How do I change a promotion's text on my Prismic site without opening the dashboard?
Social
- Starts:
- when the customer writes
- Steps:
- 5, with 6 real tools
- Needs:
- Prismic
Content and publishing
Turn a product photo into a promotion image on WhatsApp, with Recraft
How do I turn a product photo I took with my phone into a promotion image?
Studio
- Starts:
- when someone asks for it
- Steps:
- 5, with 5 real tools
- Needs:
- Recraft
Content and publishing
Turn your saved Buffer ideas into scheduled posts and check the ones that failed
How do I turn the ideas I saved in Buffer into scheduled posts without doing them one by one?
Social
- Starts:
- when someone asks for it
- Steps:
- 5, with 7 real tools
- Needs:
- Buffer
Content and publishing
Create a business's brand kit and first posts from its website, with Kittl
How do I make posts in my brand's style if I do not have a designer?
Studio
- Starts:
- when someone asks for it
- Steps:
- 6, with 7 real tools
- Needs:
- Kittl
Content and publishing
Create a Canva design from WhatsApp, from the request to the finished file
How do I make a Canva design from WhatsApp without opening Canva?
Studio
- Starts:
- when someone asks for it
- Steps:
- 5, with 6 real tools
- Needs:
- Canva
Content and publishing
Generate the product photos for a campaign on WhatsApp with Krea
How do I get product photos for a campaign without a photo shoot every time?
Studio
- Starts:
- when someone asks for it
- Steps:
- 5, with 5 real tools
- Needs:
- Krea
Content and publishing
Generate a promotion's images on WhatsApp from your Bannerbear templates
How do I get an image for each product on sale without designing them one by one?
Studio
- Starts:
- when someone asks for it
- Steps:
- 6, with 6 real tools
- Needs:
- Bannerbear
Content and publishing
Make a promotion poster on WhatsApp, with its text, using Ideogram
How do I make a promotion poster with the text spelled right without knowing design?
Studio
- Starts:
- when someone asks for it
- Steps:
- 5, with 6 real tools
- Needs:
- Ideogram
Content and publishing
Ask on WhatsApp for a blog article draft with Surfer SEO
How do I get a blog article draft that follows what Google asks for?
Social
- Starts:
- when someone asks for it
- Steps:
- 6, with 6 real tools
- Needs:
- Surfer SEO
Content and publishing
Ask on WhatsApp for a blog article draft with Frase
How do I get a draft of a blog article without starting from a blank page?
Social
- Starts:
- when someone asks for it
- Steps:
- 5, with 8 real tools
- Needs:
- Frase
Content and publishing
Schedule the week's promotion in SocialPilot and check the posts that failed
How do I schedule the week's promotion on all my networks with SocialPilot without doing it account by account?
Social
- Starts:
- when someone asks for it
- Steps:
- 5, with 7 real tools
- Needs:
- SocialPilot
Content and publishing
Schedule a client's week of social posts from WhatsApp with Postiz
How do I schedule a client's week of social posts in Postiz without leaving WhatsApp?
Social
- Starts:
- when someone asks for it
- Steps:
- 6, with 7 real tools
- Needs:
- Postiz
Content and publishing
Schedule a post at the best time with Metricool and report later how it did
How do I schedule my posts at each network's best time without opening Metricool, and know later how they did?
Social
- Starts:
- when someone asks for it
- Steps:
- 5, with 5 real tools
- Needs:
- Metricool
Content and publishing
Propose a new GitBook help article from the question that keeps coming up on WhatsApp
How do I turn the questions I get most on WhatsApp into articles in my help center?
- Starts:
- when someone asks for it
- Steps:
- 6, with 5 real tools
- Needs:
- GitBook
Content and publishing
Publish to Instagram and Facebook the moment somebody approves the piece
How do I publish to Instagram and Facebook without scheduling every piece by hand?
Social
- Starts:
- when a record changes state
- Steps:
- 5, with 11 real tools
- Needs:
- Facebook and Instagram · Replicate
Content and publishing
Post on Instagram and Facebook by sending your agent a WhatsApp
How do I post on Instagram and Facebook by texting my agent on WhatsApp, without opening the apps?
Social
- Starts:
- when someone asks for it
- Steps:
- 5, with 6 real tools
- Needs:
- Facebook and Instagram
Content and publishing
Publish a Webflow article with human review and approval
How do I publish a Webflow article without duplicating it or taking it live before review?
Social
- Starts:
- when someone asks for it
- Steps:
- 6, with 9 real tools
- Needs:
- Webflow
Content and publishing
Publish a WordPress article with its image, its metadata and its schema
How do I publish to WordPress without half an hour of pasting blocks and filling metadata?
Social
- Starts:
- when someone asks for it
- Steps:
- 6, with 16 real tools
- Needs:
- WordPress · Google Trends · Google Search
Content and publishing
Remove the background from the product photos you send on WhatsApp with Picsart
How do I remove the background from my product photos by sending them on WhatsApp?
Studio
- Starts:
- when someone asks for it
- Steps:
- 5, with 5 real tools
- Needs:
- Picsart
Operations and reporting
Change your Google listing's hours and phone number from WhatsApp
How do I change my business hours on Google without opening the Google Business Profile listing?
Social
- Starts:
- when someone asks for it
- Steps:
- 5, with 5 real tools
- Needs:
- Google Business Profile
Operations and reporting
Fix on WhatsApp an outdated step in your Mintlify documentation
How do I quickly fix a step in my Mintlify guide that a customer reported as broken?
- Starts:
- when someone asks for it
- Steps:
- 5, with 5 real tools
- Needs:
- Mintlify
FAQ
Frequently asked questions about Content and social
In Meteor three Mets included in every workspace do it. Feed writes the copy in your brand’s voice and publishes on Facebook and Instagram (post, carousel, story or reel), Design generates the image, and nothing goes out without your approval. The Publications section, with its content grid and calendar, is enabled per account. What is not included by default is replying to comments on your posts; if it matters to you, we review it in the demo.
Yes. Marketer builds Facebook and Instagram campaigns with their targeting and estimated budget, including ads that open a WhatsApp chat on your number, and all of them start paused: turning them on and spending is your call. Afterwards you ask it how much was spent and what it brought in. When the chat opens from an ad, Meteor records which ad started it. Google campaigns are not promised: if your advertising lives there, we review it in the demo.
Three Mets that come included in every workspace and hand work to each other. Feed, the community manager, writes the copy, plans and publishes. Design generates the image following your brand guidelines. Marketer builds and reviews the ads. You talk to whichever one is in front of you, and it asks Design for the missing asset.
Facebook and Instagram: text and image posts on your Facebook Pages, and posts, carousels, stories and reels on Instagram. You can connect several accounts in the same workspace if you run more than one brand.
Both, and they are separate skills you connect on their own. Publishing is organic: it goes out on your profile and reaches people who already follow you. Advertising is paid and reaches people who do not know you yet, with campaigns on Facebook and Instagram. Nothing it builds starts spending on its own: campaigns are born paused and turning them on is your call. There is also a Google Ads connector; if your advertising lives on Google, we review it in the demo.
Replying to comments on your posts is not included by default; if it matters to you, we go over it in the demo. Instagram and Messenger direct messages are handled by the customer support Met, within 24 hours of the person’s last message, because those arrive as conversations in Meteor’s CRM.
Generate the image or video for the piece, edit an image you already have, write the copy in your brand voice, check how many posts you have left on the account and publish in the format you choose.
Every implementation includes discovery, setup and tuning during the ramp-up. After that, each Met’s quality is measured by sampling: an automated judge reviews a sample of its conversations and scores the support it gave, and the activity tab shows what each Met did, with which tool and at what cost. If something is not working the way you expected, we review it with you using that data and adjust until it is running.
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