Automation · Content and publishing

Ask on WhatsApp for a blog article draft with Frase

Ask on WhatsApp for a blog article: an AI agent builds the brief in Frase, generates the draft and tells you its SEO and GEO score.

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How do I get a draft of a blog article without starting from a blank page?

You write to your Met on WhatsApp something like "build me a draft of an article on how to choose a mattress". The Met finds your site in Frase, checks the topic's search intent, creates the brief with its outline and waits until it is ready. Then it generates the content from the brief, waits for it to finish and, if the admin turned that action on, recalculates its SEO, GEO and EEAT scores. It replies with the title, the outline and the scores, and lets you know the article stayed as a draft in Frase. It does not publish it: reviewing and publishing it is still your team's decision.

What starts it

When someone asks for it

It starts when someone on the team asks the Met on WhatsApp for an article on a topic. Each request is one draft; this procedure does not leave a scheduled publication.

A manual task: someone on the team runs it with a button, or asks the Met for it in chat.

Who runs it

Blog content Met with Frase

Social team

This is not a named, seeded Met: it is the Met that prepares the business's content, with Frase connected. Its work ends when the draft is in Frase with its scores; publishing it is up to the person who runs the site.

Run by the content and social Met

Channels: WhatsApp

What you need connected

Frase Create and promote

5 steps · 8 tools

The procedure, step by step

Each step shows the tool that runs. They belong to the real connector: if one of them stopped existing, this page would not build.

1
Find the site and understand the search

The Met lists the sites in your Frase account and picks your blog's. Then it asks Frase for the search intent classification of the topic, to steer the article.
- list_sites Frase
- get_search_intent Frase
2
Create the brief with its outline

The Met creates the topic's brief with automatic outline generation. Frase prepares it in the background, and the Met checks on it until it is ready.
- create_brief Frase
- get_brief_status Frase
3
Review the outline and the SERP

The Met pulls the finished brief, with the proposed outline and the SERP data, so the content answers what shows up in search results today.
- get_brief Frase
4
Generate the content

The Met generates the content from the brief and checks its status until it finishes. The article stays saved in Frase, unpublished.
- generate_content Frase
- get_content_status Frase
5
Score the draft and reply

The Met recalculates the content's SEO, GEO and EEAT scores and replies with the title, the outline and the scores, noting that the article stayed as a draft in Frase. Recalculating scores starts off: if the admin did not turn it on, the Met gives you the draft without the score.
- rescore_content Frase

Before you start

What you need ready

The Met solves none of these for you. If one is missing, the automation stops there.

A Frase account with your site

A Frase account with your blog's site created. According to Frase, the MCP works from the first day of the 7 day free trial.
Frase connected in Met

In Met, open Connections → Frase → Connect and sign in with your Frase account. The Met that prepares the draft is internal, and your team writes to it on WhatsApp.
The recalculate scores action turned on

Only for the draft's score: under Connections → Frase, the admin turns on the action that recalculates scores. It starts off because the Frase server marks it as destructive.

The limits

What this automation does NOT solve

Better said here than discovered halfway through the rollout.

It does not publish the article. This procedure leaves it as a draft in Frase; publishing is a separate decision, and the publish tool starts off until the admin turns it on in Connections.
It does not guarantee Google rankings or AI citations. The scores are the ones Frase calculates; the draft needs a review from someone who knows your business.
It does not add your business's own data. Current prices, warranties or promotions are added by your team when reviewing the draft.
It does not choose the topic for you. The Met works on the topic you ask for; looking for content gaps is a different query.

FAQ

Questions about this automation

The Frase page has a tool to publish to Frase CMS or the platforms you have connected, but it starts off and this procedure does not use it. The draft stays in Frase for review.

Yes. Frase has research tools for a topic, a competitor or a gap; they can be added before creating the brief, although this procedure goes straight to the brief.

The page includes a tool to update the title, body or meta tags, which starts off: the Met only uses it if the admin turns it on. This procedure does not use it.

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