Automation · Content and publishing
Build with Brandfetch the brand kit of the client who sends their website on WhatsApp
An AI agent takes the website your client sends on WhatsApp and builds their brand kit with Brandfetch: logos, colors, fonts and voice.
How do I gather a new client's logo, colors and brand voice without asking for each one on WhatsApp?
A Met connected to Brandfetch takes the domain or email the new client sends on WhatsApp, or searches for the brand by name if they do not have one, and pulls their logos, colors, fonts and company details. Then it pulls the brand context, with voice, audience and positioning, so your team writes in that tone. If your Brandfetch plan allows it, it also pulls the brands of their competitors in a single call to compare them. Finally it sends the client a summary with their logo links so they confirm it is their brand. The Brandfetch free plan includes 100 requests a month.
What starts it
When the customer writes
It starts when a new client writes on WhatsApp to kick off a job and sends their website address or company email. There is no trigger to set up: the Met assigned to the line handles it inside that conversation.
Nothing to set up. The Met assigned to that channel picks up the conversation and runs the procedure inside it.
Who runs it
Met that receives an agency's new clients
Customer service team
It is the Met that answers the WhatsApp line of an agency or a design team, with Brandfetch connected. Its work ends when the client's brand kit is gathered and the client confirmed it is theirs.
Run by the customer support Met
Channels: WhatsApp
What you need connected
- Brandfetch Create and promote
5 steps · 5 tools
The procedure, step by step
Each step shows the tool that runs. They belong to the real connector: if one of them stopped existing, this page would not build.
- 1
Find the brand when there is only a name
If the client gives their company name and not their website, the Met searches Brandfetch for the brand by name and, if several look alike, asks which one is theirs.
- 2
Pull logos, colors and fonts
With the domain, website or email, the Met pulls the brand data: logos with their variants, the color palette, the fonts and the company details.
- 3
Pull the brand voice
The Met pulls the brand context, with voice, audience, positioning and style, so the team and the Met itself write in that tone from the first piece of copy.
- 4
Compare with their competitors
If the client names their competitors, the Met pulls up to 25 brands in a single call to compare colors and logos. This step needs a paid Brandfetch plan or prepaid credits.
- 5
Confirm with the client it is their brand
The Met builds the logo links for display and sends the client a summary with their colors and fonts, so they confirm it is their brand before the work starts.
Before you start
What you need ready
The Met solves none of these for you. If one is missing, the automation stops there.
-
The Brandfetch ready connector
In Met, open Connections → Brandfetch → Connect and paste the MCP token you generate in the Keys and MCP section of the Brandfetch developer dashboard.
-
A paid plan or credits to compare several brands
Pulling several brands in one call needs a paid Brandfetch plan or prepaid credits. Without them, the Met skips step four or looks brands up one at a time.
-
A WhatsApp line with the Met assigned
You connect your WhatsApp Business API line in Met and assign the Met that receives new clients. The conversation happens on WhatsApp.
The limits
What this automation does NOT solve
Better said here than discovered halfway through the rollout.
-
It does not download logo files with the build_logo_urls links. Brandfetch publishes them for display only; to embed a file, the links returned by get_brand are used.
-
It does not work if Brandfetch does not have the brand. A brand that is not indexed yet is queued, and the data arrives when Brandfetch processes it.
-
It does not design the piece or the brand guide. It returns the data; the design is done in your team's tool.
-
It has no separate quota. Every lookup counts against your account's Brand API quota, and the free plan includes 100 requests a month.
FAQ
Questions about this automation
If Brandfetch has not indexed it yet, it queues it for processing. The Met can look it up again later.
Yes. The brand context includes the voice, audience and positioning, which is what the Met and your team use to write in the client's tone.
Up to 25 brands in a single call, with a paid plan or prepaid credits. Each brand returned uses one credit from your Brandfetch account.
No. The account and the token belong to your agency; the client only sends their website or email on WhatsApp.
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Want this automation running on your own data?
We will show it to you with your accounts connected, not with a canned demo.