Routine · Social media content

Social media content

Your Mets make the piece, write the caption and post to Instagram and Facebook once you approve it, from the chat or on WhatsApp.

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What does the social media content routine do?

Your Mets turn an idea into a post ready for Instagram and Facebook and publish it once you approve it from the chat or on WhatsApp.

The idea can be yours or come from what the Met researches on social media. Diseño makes the image or Clip the video, and Feed writes the caption and posts. Nothing goes out without your approval, and the routine can repeat every week, for example every Monday, asking for your approval on each run.

Step by step

Social media content

Who does each step, and where you come in.

1

The idea

You suggest it in one line ("the weekend promo") or ask the Met to research what is working on social media for your type of business.

You or Feed
2

The piece

Diseño creates the image with your brand colors, logo and style: post, carousel or story. If the piece is a short video for a reel or story, Clip makes it.

Diseño or Clip
3

The caption

Feed writes the copy for each network, in your brand voice and with the call to action.

Feed
4

Your approval

The piece and its caption reach you in the Meteor chat or on WhatsApp. You approve, or ask for changes in your own words and it comes back fixed.

You
5

The post

Feed posts to your Instagram and your Facebook page, as a post, carousel, story or reel, and confirms the result of each one.

Feed
6

Again next week

If you want, the routine stays scheduled, for example every Monday. Each run waits for your approval again before posting.

Feed

Which Mets take part

Feed

Suggests the idea if you ask, writes the caption and posts what you approve.
Diseño

Creates the image following your brand guidelines.
Clip

Produces the short video when the piece is a reel or a video story. You add it to your team from the store.

What you need to connect

Instagram and your Facebook page

A professional Instagram account linked to your Facebook page. If it is missing, the Met asks you to connect it at the moment it needs it.
Your brand

Logo, colors and voice. With them, Diseño and Feed do not start from scratch on every piece.
WhatsApp, if you want to approve from your phone

To receive the piece and approve it on WhatsApp. Without it, you approve from the Meteor chat.

What you approve

Every post, before it goes out. Without your yes, nothing is published.
The changes: you ask for tweaks to the piece or the caption until you like it.
The frequency: if it repeats, how often and on which day.

How often it runs

It can repeat every week or on the day you choose, with Meteor scheduled tasks. Each run asks for your approval again.

What it costs

Each post costs ≈ US$1 in Energy, adding up the piece and the posting. It comes out of your plan's Energy.

By type of business

Social media content

The same routine, adapted to what you sell.

Any business

Your social calendar without opening an editor: you decide what goes out and when.

Promotions, launches, testimonials or tips from your industry.
An image or short video with your brand, and the caption for each network.
One post a week, or as many as you want, with your approval every time.

Restaurant

The dish or deal of the day, and your menu as a carousel, with photos of your place.

The dish of the day or the weekend deal, with the photo you send on WhatsApp.
The menu as a carousel when a price changes or a new dish comes in.
A weekly reminder so your social media does not go quiet in high season.

Meteor for restaurants →

Online store with Aveonline

Pieces for your products, built from your catalog. It is added once customer service and sales are up and running.

You pick a product from your catalog and the Met brings its name, variants and photos.
Diseño builds the product piece and Feed writes the caption with the link to buy.
You approve before posting, like any other store.

Meteor for online stores →

The limits

What this routine does NOT do

It does not post anything without your approval.
It does not reply to comments by default: that depends on the publishing module of your account, and we review it with you in the demo.
It does not post a photo that only lives on your phone without uploading it first: Instagram downloads the piece from a public link.
It does not run ads: promoting a post with money is the ads routine.

FAQ

Questions about this routine

Yes. The piece reaches you with its caption and you reply with a yes or the changes you want. You can also approve from the Meteor chat.

It does not go out. The run waits for your answer, and next week starts again with another idea.

No. With Diseño and Feed the routine works with images. Clip comes in when you want short video.

The automations it is made of

Social media content

Each one shows its steps with the real tool that runs.

Content and publishing

Post on Instagram and Facebook by sending your agent a WhatsApp

How do I post on Instagram and Facebook by texting my agent on WhatsApp, without opening the apps?

Social

Starts:: when someone asks for it
Steps:: 5, with 6 real tools
Needs:: Facebook and Instagram

Content and publishing

Publish to Instagram and Facebook the moment somebody approves the piece

How do I publish to Instagram and Facebook without scheduling every piece by hand?

Social

Starts:: when a record changes state
Steps:: 5, with 11 real tools
Needs:: Facebook and Instagram · Replicate

Other routines

Routines

Customer service and sales
Your Met answers every customer who writes on WhatsApp, Instagram, Messenger or your website chat and takes them all the way to an outcome: a closed sale, a booking on your calendar or a solved case.
Facebook and Instagram ads
Your team of Mets starts from what your competitors are running or from your best ad, builds about twenty variants and puts them in a paused Facebook and Instagram campaign until you approve it on WhatsApp.