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Routine · Facebook and Instagram ads

Facebook and Instagram ads

Your team starts from what your competitors run or your best ad, builds about twenty variants and keeps the campaign paused until you approve it on WhatsApp.

What does the ads routine do?

Your team of Mets starts from what your competitors are running or from your best ad, builds about twenty variants and puts them in a paused Facebook and Instagram campaign until you approve it on WhatsApp.

You choose where to start: what your competitors are advertising or the ad that has worked best for you. From there, Diseño and Marketer prepare many versions of the creative and the copy to test which one works, and Marketer uploads them to your Meta account in a paused campaign. Money only starts moving when you say yes, and at the end you get "What your team did": what each Met did and what is ready.

Step by step

Facebook and Instagram ads

Who does each step, and where you come in.

  1. 1

    Where to start

    You pick "What your competitors are doing", and the team reviews the ads your competitors have running on Facebook and Instagram, or "Your best ad", and starts from the one that has worked best for you.

    You and Marketer

  2. 2

    About twenty variants

    Diseño creates the creatives with your brand and Marketer writes the copy: many combinations so the campaign tests which one convinces more, instead of betting everything on a single ad.

    Diseño and Marketer

  3. 3

    The Meta campaign, paused

    Marketer creates the campaign, the audience and the ads in your ad account, for example ads that open your WhatsApp. First it checks which campaigns already exist so it does not duplicate budget.

    Marketer

  4. 4

    Your yes on WhatsApp

    The campaign reaches your WhatsApp with its audience, daily budget and variants. Nothing turns on until you say yes, and you can also approve it from the Meteor chat.

    You

  5. 5

    What your team did

    When the run ends you get its summary: what each Met did and what is ready. Afterwards you ask Marketer how much it spent and what it brought, or ask it to pause or change the budget.

    Marketer

Which Mets take part

  • Marketer

    Reviews your competitors or your best ad, writes the copy, builds the paused campaign and tells you how much it spent.

  • Diseño

    Creates the creative variants with your brand.

  • Clip

    Produces video variants when you need them. It joins your team from the store.

What you need to connect

  • Your Meta ad account

    With its payment method in Meta: Meta charges the ad spend directly, separate from Meteor.

  • Your Facebook and Instagram page

    The ones that will sign the ad.

  • Your WhatsApp

    To approve the campaign from there and, if the ad opens a conversation, so whoever taps it reaches your customer service Met.

What you approve

  • Every campaign before it turns on: it is born paused and waits for your yes on WhatsApp.
  • The daily budget, the audience and the variants that go out.
  • Any budget change after it is live.

How often it runs

It runs when you ask for it: each launch or promotion is a new campaign. Checking the week's spend is a question in the chat.

By type of business

Facebook and Instagram ads

The same routine, adapted to what you sell.

Any business

Campaigns that bring conversations to your WhatsApp, where the customer service and sales routine picks them up.

  • Ads that open your WhatsApp so the customer lands in a conversation, not a form.
  • The creative and the campaign in the same request.
  • You decide the budget before anything is spent.

Restaurant

The deal you want to push, advertised near your delivery area.

  • A deal or a new dish with its creative, and an ad that opens your WhatsApp to order.
  • The audience near the areas you deliver to.
  • The campaign waits for your approval, like any other.
Meteor for restaurants →

Online store with Aveonline

Not available yet

We do not offer it to stores on Aveonline yet. First we get customer service and sales, and social media content, running; ads come after.

The limits

What this routine does NOT do

FAQ

Questions about this routine

No. Every campaign is born paused and only turns on with your yes. Afterwards you can pause it or change the budget whenever you want.

No. You choose whether to start from your competitors or your best ad, and Marketer proposes the full campaign, with its variants, for you to review.

Because we first make customer service, sales and social media content stable for those stores. Once that is running, we add ads.

The automations it is made of

Facebook and Instagram ads

Each one shows its steps with the real tool that runs.

Other routines

Routines

Want your team to learn this routine?

We show it to you with your channels and your information, not a canned demo.