Automation · Content and publishing

Plan a launch's campaigns on WhatsApp with Mailchimp and leave them as drafts

An AI agent builds your launch's campaign plan on WhatsApp from what worked for you in Mailchimp and leaves it as drafts.

Show me this with my own operation See every automation

How do I put together a launch's campaigns in Mailchimp without designing each email myself?

You tell your Met on WhatsApp what you are launching, for whom and on which dates. The Met brings in data from your Mailchimp account to build on what already worked for you and puts together a campaign plan with a title, date, audience and description for email, SMS and social. It takes the product photos from the page you send, applies an email design theme and, once the plan works for you, saves it in Mailchimp as draft campaigns. Your team reviews each email and sends or schedules it from Mailchimp: the connector does not send.

What starts it

When someone asks for it

It starts when the owner or the agency asks the Met on WhatsApp for the campaigns of a launch, a season or a promotion. There is no trigger to configure: the request arrives in the conversation.

A manual task: someone on the team runs it with a button, or asks the Met for it in chat.

Who runs it

Marketing Met that builds campaigns

Social team

This is the marketing Met of the business or its agency, with Mailchimp connected. Its work ends when the launch plan is saved as drafts in Mailchimp, ready to review.

Run by the paid ads Met

Channels: WhatsApp

What you need connected

Mailchimp Create and promote

5 steps · 6 tools

The procedure, step by step

Each step shows the tool that runs. They belong to the real connector: if one of them stopped existing, this page would not build.

1
Bring in what already worked

The Met brings in data from your Mailchimp account so the plan comes from your campaign history and not from a generic template. If the account is new, the plan comes from what you told it in the chat.
- get_enrichment Mailchimp
2
Build the launch plan

With the goal, audience and dates you gave it, the Met builds the campaign calendar: each one with its title, date, audience and description, for email, SMS and social.
- campaign_planner Mailchimp
3
Add the product photos

You send the link to the product page in your store on WhatsApp. The Met takes the product images from there to use them in the campaigns, instead of asking you to upload them one by one.
- scrape_product_images Mailchimp
4
Give the email your style

The Met lists the available email design themes, tells you which ones there are and applies the one you pick to the campaign, so the email does not look unlike your brand.
- get_email_themes Mailchimp
- apply_theme Mailchimp
5
Save the plan as drafts

Once the plan works for you, the Met saves it to your Mailchimp account as draft campaigns. Nothing goes out to your audience: your team reviews each email and schedules it from Mailchimp.
- save_to_mailchimp Mailchimp

Before you start

What you need ready

The Met solves none of these for you. If one is missing, the automation stops there.

A Mailchimp account with history

Your business's Mailchimp account. With campaigns already sent, the plan builds on what worked for you; with a new account, it builds only on what you tell it.
Mailchimp connected in Met

In Met, open Connections → Mailchimp → Connect, sign in to the right account and authorize access. The admin leaves the save to Mailchimp action switched on.
The page of the product you are launching

The link to the product page in your store or site, so the Met can take the photos. If it does not exist yet, the Met builds the plan without them.

The limits

What this automation does NOT solve

Better said here than discovered halfway through the rollout.

It does not send or schedule the emails. They stay as drafts in Mailchimp; your team sends them from Mailchimp.
It does not post to your social accounts or send the plan's SMS. Those channels are described in the plan, and publishing them goes through another tool.
It does not add contacts to your audience or build segments: the connector focuses on campaigns, not on the audience.
It does not ask for confirmation in the chat before saving the drafts: if the action is on, it saves them. The admin decides in Connections which actions stay on.

FAQ

Questions about this automation

Yes. Ask the Met in the chat, for example for another headline or a more formal tone, and it changes that campaign before saving the plan to Mailchimp.

No. What stays in Mailchimp are draft campaigns. Nothing goes out to your audience until your team sends or schedules it from Mailchimp.

Yes, if each client connects their own Mailchimp account in their Met workspace. The plan builds on the history of the account connected in that workspace.

Keep going