Automation · Content and publishing

Turn a product photo sent on WhatsApp into a marketing video with Runway

An AI agent turns the product photo you send on WhatsApp into a marketing video with Runway and sends it back to you in the chat.

Show me this with my own operation See every automation

How do I make a marketing video of my product from a photo, without editing, from WhatsApp?

Send your Met with Runway connected the product photo, or the link to its page in your store, and tell it the aspect ratio or duration you need. The Met checks how many credits you have left, uploads the photo to Runway if it came as a file and creates the product's marketing video. The generation becomes a task: the Met checks its status and sends you the video in the conversation once it is ready. If you need it in another aspect ratio, for example vertical for stories, it extends the frame. Every generation uses credits from your Runway plan, which is why generating starts switched off: the admin has to turn that action on in Connections.

What starts it

When someone asks for it

It starts when someone at the business sends the Met a product photo or link on WhatsApp and asks for the video. It does not run in the background: each video is a request and uses Runway credits.

A manual task: someone on the team runs it with a button, or asks the Met for it in chat.

Who runs it

Content Met that makes product videos with Runway

Studio team

This is not a named, seeded Met. It is an internal Met with Runway connected: its work ends when the video reaches whoever asked for it, not when it is posted to social media.

Run by the social video Met

Channels: WhatsApp

What you need connected

Runway Create and promote

6 steps · 8 tools

The procedure, step by step

Each step shows the tool that runs. They belong to the real connector: if one of them stopped existing, this page would not build.

1
Check the account and the credits

The Met confirms which Runway account is connected and checks your plan and the credits you have left. If they are not enough, it tells you before generating; buying credits happens on Runway's site, not from the chat.
- whoami Runway
- show_plans_and_credits Runway
2
Upload the photo if it came as a file

If the photo has a public address, it is used directly. If it came as a file, the Met starts the upload to Runway, sends the bytes, finishes the upload and keeps the asset address Runway returns.
- init_upload Runway
- complete_upload Runway
3
Create the product's marketing video

With the product photo or link, the Met asks Runway for the marketing video and keeps the conditions you gave, such as aspect ratio or duration; whatever you did not say stays at Runway's default. Runway replies with the task ID. This action starts switched off because it spends credits: the admin turns it on in Connections before the first video.
- generate_product_marketing_video Runway
4
Wait for the result without pestering

The Met tells you the video is in progress and checks the task status every so often, without polling in a loop. When it finishes, it shares the video; if it fails, it tells you the reason Runway gives instead of retrying blindly.
- get_task Runway
5
Move it to another aspect ratio if needed

If the video came out horizontal and you want it vertical for stories, or the other way around, the Met extends the frame to the new aspect ratio from the video already generated. It is another generation, uses its own credits and also starts switched off until the admin turns it on.
- expand_video Runway
6
Find it later

If days later someone asks about that video, the Met lists your recent generations in Runway and shares the right one again, without generating it from scratch.
- list_recent Runway

Before you start

What you need ready

The Met solves none of these for you. If one is missing, the automation stops there.

A Runway account with credits

Your business's Runway account, on a plan with credits. Explore Mode does not work through this connection. Usage runs on your account; Meteor does not resell Runway.
Runway connected in Met

In Met, open Connections → Runway → Connect and sign in with your Runway account. Generating the video and extending the frame start switched off because they spend credits: the admin has to turn them on in Connections before the first request.
A WhatsApp line with the Met assigned to the team

The business connects its WhatsApp Business API line and assigns the Met that serves the team. The photo and the video travel in that conversation.

The limits

What this automation does NOT solve

Better said here than discovered halfway through the rollout.

It does not post the video to your social networks. It hands it to you in the chat; posting it is another step, with another integration or by hand.
It does not ask for confirmation in the chat before generating: if the action is on, it generates and uses credits. The control is which actions the admin leaves on.
It does not fix a bad photo. If the image is dark or the product is hard to make out, the video shows it; it is best to send the best photo you have.
It does not deliver the video instantly: generation takes as long as Runway needs to process it, and the Met tells you when it finishes.

FAQ

Questions about this automation

Whatever Runway charges for that generation: it depends on the model, resolution and other settings, just like in the app. The Met can tell you how many you have left before generating.

Yes, with another action of the connector that translates an existing ad into another language. It is a separate generation, uses its own credits and also starts switched off.

Yes. Runway creates the marketing video from the product's link or image, so you can send either one.

Keep going