Automation · Operations and reporting
Check on WhatsApp how a Braze campaign performed
An AI agent finds your Braze campaign or Canvas and answers on WhatsApp with sends, opens, clicks, conversions and revenue.
How do I find out on WhatsApp how a Braze campaign performed without opening the dashboard?
You write to the Met on WhatsApp something like "how did the anniversary campaign do?". The Met finds the Braze workspace, looks up the campaign by name in the list, gets its details and its daily series, and answers with sends, opens, clicks and conversions for the period you asked about. If you are asking about a Canvas, it gets its results summary. And if you want context, it adds the revenue for the same period. Everything is read only: the Met does not touch or stop the campaign, and it only sees what your Braze user can see.
What starts it
When someone asks for it
It starts when someone on the team writes to the Met on WhatsApp to ask about a campaign or a Canvas. There is no trigger to configure: the Met answers inside that conversation.
A manual task: someone on the team runs it with a button, or asks the Met for it in chat.
Who runs it
Campaign analyst Met for Braze
Social team
This is not a named, seeded Met. It is an internal Met, with Braze connected, that answers the marketing team on WhatsApp: its work ends when the person has the figures they asked for, taken from Braze and not from memory.
Channels: WhatsApp
What you need connected
- Braze Create and promote
5 steps · 6 tools
The procedure, step by step
Each step shows the tool that runs. They belong to the real connector: if one of them stopped existing, this page would not build.
- 1
Find the workspace
The Met lists the Braze workspaces the connection can reach and keeps the right one, because the other requests need that ID. If there are several, it asks which one before going on.
- 2
Find the campaign by name
The Met lists campaigns with their name, ID and tags, and looks for the one the person named. If two look alike, it shows the options instead of choosing on its own.
- 3
Get the campaign's data
With the ID, the Met gets the campaign's information to confirm it is the right one before giving figures, and then its daily series of sends, opens, clicks and conversions by channel for the period the person asked about.
- 4
Summarize a Canvas when the question is about a journey
If the person is asking about a Canvas and not a campaign, the Met gets the rolled up summary of its results. Canvas tools are read only, so it changes nothing in the journey.
- 5
Put the figures in context with revenue
When the person asks, the Met checks the total money spent in your app over the same period and reports it next to the campaign results, without claiming that one caused the other.
Before you start
What you need ready
The Met solves none of these for you. If one is missing, the automation stops there.
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Braze connected in Met
In Met, open Connections → Braze → Connect and sign in with a dashboard user that can see the campaigns and Canvases the team will ask about.
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An internal Met on WhatsApp
Assign a Met with the Braze skill to the team's WhatsApp line. Questions arrive through that conversation and the figures come from Braze.
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Campaigns with distinct names
The Met looks up the campaign by name in the Braze list. If several have almost the same name, it will ask which one; tags help tell them apart.
The limits
What this automation does NOT solve
Better said here than discovered halfway through the rollout.
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It does not launch, pause or edit the campaign: this procedure only reads. The tools to create or launch campaigns belong to Braze beta programs and in Met they start off until the admin turns them on.
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It does not explain why a campaign did better or worse. It answers with the figures Braze returns; drawing conclusions is still the team's job.
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It does not show data about specific people: the Braze MCP returns no user profiles, so every answer is made of aggregated figures.
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It does not work if your company uses IP allowlisting in Braze: Braze says its remote MCP server cannot be used in that case for now.
FAQ
Questions about this automation
Yes, if you name both: it gets each one's series for the same period and answers with the figures for both, side by side.
Whoever writes to the Met's line gets what the connected Braze user can see. That is why you should connect a user with the permissions the team should see.
They are what Braze returns at the time of the request. The Met keeps no copy, so the next question queries Braze again.
No. The six tools in this procedure are read only: they list and get details and series. None of them edits or stops the campaign.
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Want this automation running on your own data?
We will show it to you with your accounts connected, not with a canned demo.