Automation · Operations and reporting
Compare your site's traffic with competitors using Similarweb, on WhatsApp
An AI agent compares in Similarweb the visits, channels, countries and audience of your site and of your competitors.
How do I compare my site's visits with my competitors' without building a report?
You write your domain and one or several competitors' domains to your Met. The Met checks in Similarweb each site's visits and engagement in the same period, splits their traffic by marketing channel and by country, lists the sites that send them visits and the similar sites you did not have on your radar, and measures how much audience they share. It returns a short comparison in the chat, noting that these are Similarweb estimates. Every query spends data credits from your plan.
What starts it
When someone asks for it
It starts when someone on the team asks the Met to compare their site with one or several competitors. Each comparison runs on request and spends Similarweb data credits.
A manual task: someone on the team runs it with a button, or asks the Met for it in chat.
Who runs it
Analytics Met that compares sites with Similarweb
This is not a named, seeded Met. It is an internal Met with Similarweb connected: its work ends when it delivers the comparison with the figures Similarweb returned, or when it says which site has no data.
Channels: WhatsApp
What you need connected
- Similarweb Research and analyze
5 steps · 6 tools
The procedure, step by step
Each step shows the tool that runs. They belong to the real connector: if one of them stopped existing, this page would not build.
- 1
Bring visits and engagement for each site
The Met checks visits, visit duration, pages per visit and bounce rate for your site and for each competitor, in the same period, so the comparison is fair.
- 2
See which channels traffic comes from
The Met splits each site's traffic between direct, organic search, paid search, social, mail and referrals. That shows whether the competitor grows through ads or through rankings.
- 3
Check which countries visits come from
The Met brings each site's traffic by country. If the competitor gets visits from a country where you also sell and you do not, it points it out.
- 4
Find who sends them visits
The Met lists the sites that refer traffic to your competitors and the sites similar to them, so you see media, directories or partners where you do not show up yet.
- 5
Measure how much audience they share
With two to five sites, the Met checks the audience overlap and tells you how much your visitors cross with your competitors' visitors.
Before you start
What you need ready
The Met solves none of these for you. If one is missing, the automation stops there.
-
A Similarweb plan with API and MCP
A subscription with API and MCP access: API-only, Business or Enterprise. Every query spends data credits from that subscription.
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Similarweb connected in Met
In Met, open Connections → Similarweb → Connect and sign in with your business's Similarweb account.
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An internal Met your team writes to
A Met with Similarweb enabled and a WhatsApp line your team uses to write to it. It is an internal query, not a customer conversation.
The limits
What this automation does NOT solve
Better said here than discovered halfway through the rollout.
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It does not give exact competitor figures. Similarweb estimates traffic; nobody outside that site has its real analytics data.
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It does not compare sites without data. If Similarweb has not measured a small site, the Met tells you instead of making up a figure.
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It does not work with any plan. It needs a Similarweb subscription with API and MCP access.
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It is not free. Every query spends data credits, and comparing several sites across several breakdowns multiplies the queries.
FAQ
Questions about this automation
As many as you want for visits and channels, one per query. Audience overlap is measured between two and five sites at a time.
No. They are Similarweb estimates. For your own site, your analytics has the real figures and is the source.
This procedure runs on request. Repeating it every month means asking again, and each run spends credits from your Similarweb plan.
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Want this automation running on your own data?
We will show it to you with your accounts connected, not with a canned demo.