Automation · Operations and reporting

Pause on WhatsApp the Facebook ad that spends without results with Madgicx

Ask on WhatsApp which ads spend without results: an AI agent checks it in Madgicx and pauses the one you tell it.

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How do I find and pause the Facebook ad that is spending without results?

You write to your Met "which ads are spending without results? Pause the worst one". The Met finds your Facebook ad account in Madgicx, lists the campaigns, fetches their performance and goes down to the ads of the campaign that spends the most. With each ad's spend, clicks and ROAS it tells you which one performs worst against the threshold you gave it, and pauses it if the admin left that action on in Connections. Pausing does not delete the ad: it can be reactivated whenever you want. It does not create new ads or touch Google Ads.

What starts it

When someone asks for it

It starts when someone on the team writes to the Met to review the ads and tells it what counts as "without results". Each review runs on request; this procedure leaves nothing scheduled.

A manual task: someone on the team runs it with a button, or asks the Met for it in chat.

Who runs it

Facebook ads Met with Madgicx

Social team

This is not a named, seeded Met. It is an internal Met with Madgicx connected: its work ends when it tells you which ad performs worst and leaves it paused, or when it explains why it could not pause it.

Run by the paid ads Met

Channels: WhatsApp

What you need connected

Madgicx Create and promote

6 steps · 6 tools

The procedure, step by step

Each step shows the tool that runs. They belong to the real connector: if one of them stopped existing, this page would not build.

1
Find the ad account

The Met lists the Facebook ad accounts you have access to in Madgicx, with their status and currency, and takes the one you named.
- list_ad_accounts Madgicx
2
List the campaigns

The Met lists that account's campaigns and keeps the active ones, so it does not review what is already paused.
- list_campaigns Madgicx
3
See which campaigns spend the most

The Met fetches each active campaign's performance, adding up its ad sets and ads, and finds the ones that spend the most with the fewest results.
- get_campaign_insights Madgicx
4
Go down to that campaign's ads

The Met lists all the ads in the campaign that spends the most, across all its ad sets, to compare them one by one.
- list_ads_by_campaign Madgicx
5
Compare each ad's performance

The Met fetches each ad's spend, impressions, clicks, CTR and ROAS, and tells you which one falls below the threshold you gave it.
- get_ad_insights Madgicx
6
Pause the worst one

If the admin left the pause ads action on, the Met pauses the worst performing one and tells you which it was. Pausing does not delete it: it can be reactivated later.
- pause_ad Madgicx

Before you start

What you need ready

The Met solves none of these for you. If one is missing, the automation stops there.

A Madgicx account with an active subscription or trial

You need an active paid plan or an active Madgicx trial, and to belong to at least one Madgicx team.
Your Facebook ad account connected in Madgicx

At least one Facebook ad account connected in Settings → Ad Accounts in Madgicx.
Madgicx connected in Met

In Met, open Connections → Madgicx → Connect, sign in and choose the team. The Met that reviews is internal, and your team writes to it on WhatsApp.

The limits

What this automation does NOT solve

Better said here than discovered halfway through the rollout.

It does not create ads or campaigns. The Madgicx server has no tool for that; new ones are created in Madgicx or in Facebook.
It does not touch Google Ads. Madgicx has a different server for Google Ads, and this connector does not use it.
It does not decide on its own what "without results" means. The threshold, such as a minimum ROAS or spend without clicks, is set by you in the question.

FAQ

Questions about this automation

It can be reactivated. Pausing does not delete the ad. The Madgicx tool to activate it again starts switched off: the Met uses it only if the admin turns it on in Connections.

Yes. Madgicx also lowers the budget of a campaign or an ad set, if the admin leaves those actions on. It is a separate step, outside this procedure.

It does not ask for confirmation in the chat before writing. The control is which actions the admin leaves on in Connections; if pausing is off, the Met only tells you which one it would pause.

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