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Customer case · Marketing and sales

Julián replaced cold bots with an agent that handles everything from first message to close

Bots with buttons and numbers that customers recognized as robots. Julián Chavarro explains how he solved it with Meteor and brought it to his clients’ businesses.

Direct answer

Published by Meteor · Updated .

What changed in a marketing agency when it replaced its bots with an AI agent?

Julián Chavarro wanted to automate sales and customer service at his digital marketing agency, but the bots he tried answered with buttons and numbers and customers knew they were talking to a robot. With Meteor, he says, an agent works 24/7 from first contact to closing the sale, understands audio and images, and his team now focuses on bringing in leads; he later implemented it for his clients. If your customers can tell they are talking to a bot, this is the difference.

The problem

He wanted to automate sales and customer service, but the bots he tried answered with buttons and numbers, felt robotic and brought poor results.

The result, according to the customer

An agent that works 24/7, from onboarding to closing the sale, with audio and images. His team now focuses on bringing in leads, and he later implemented it for his clients.

24/7 service from first message to closed sale, according to Julián

Does your business face the same problem? We will show you how it would work with your channels and systems.

I want this for my business (opens WhatsApp in a new tab)
“Meteor cambió toda la regla del juego de mi negocio y simplificó demasiado el proceso de ventas y de servicio al cliente.”
Julián Chavarro · Marketing agency owner

English meaning: Meteor changed the rules of the game for my business and greatly simplified sales and customer service.

Public, authorized video from Julián Chavarro. Spoken in Spanish.

Indexable primary source

Original Spanish transcript

What Julián Chavarro says in the video, in the original Spanish, with punctuation adjusted for easy reading.

Hola a todos. Mi nombre es Julián Chavarro y soy dueño de una agencia de marketing digital. Quiero contar un poco de la historia que he tenido con la automatización, para ver si ustedes están en el mismo lugar. Yo quería automatizar el 100% de las ventas y el servicio al cliente de mi negocio, pero fue un reto grandísimo. Intentaba usar bots, pero se veían muy fríos; las respuestas de las personas no eran acordes y tenían que responder con botones o números. Al final, la gente sabía que era un robot y no una persona real, y lo único que eso me traía eran malos resultados y un pésimo servicio al cliente. Probé un sinfín de herramientas hasta que conocí Meteor. Meteor cambió las reglas del juego de mi negocio e hizo que simplificara mucho el proceso de ventas y de servicio al cliente. No ofrece el mismo bot plano y frío de siempre, sino algo distinto: entiende a los clientes, les envía audios y puede entender imágenes. Para mí es como tener una persona atendiendo todo el tiempo, 24/7, encargándose del proceso desde el inicio hasta el final, del onboarding de un cliente y del cierre de la venta. Dejamos de enfocarnos en revisar cómo atendían a nuestros clientes o respondían a los leads; nos encargamos de traer leads y Meteor se encarga de atender el proceso comercial. Después de implementarlo en nuestro negocio, lo implementamos en negocios de nuestros clientes. Ellos, según nuestra experiencia, están cerrando más con menos capital humano y teniendo interacciones más efectivas con sus clientes, con audios, imágenes y una conversación en vivo. Estoy eternamente agradecido con el equipo, con el servicio al cliente, con la plataforma y, sobre todo, con el apoyo que nos han dado para implementarlo nosotros mismos y para nuestros clientes.

Watch the public source on YouTube

How it works in practice

What the AI agent does and what stays with the team

The agent takes on the repetitive work; decisions that need judgment stay with your team.

What the agent does

  • Handles sales and customer service 24/7.
  • Understands and answers text, voice notes and images.
  • Takes the customer from first message to closed sale.

What the team still does

  • The team focuses on bringing in leads and on negotiations that need judgment.
  • The agency sets each agent’s tone, offer and rules.
  • Each client implementation is configured for that business.

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